Cookies and related Activity
We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately
Cookies and related Activity
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Many of the cookies we use are only set if you are a registered WordPress.com user (so you don’t have to log in every time, for example), while others are set whenever you visit one of our websites, irrespective of whether you have an account.
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
On our website.
In the administrative dashboards of our websites, such as Calypso and wp-admin.
On sites that use our plugins (e.g. Jetpack).
In the emails we send.
Types of Cookie
The table that appears when the site comes up explains the types of cookies we use on our websites and why we use them.
Category of cookies
Functional , Statistical and Marketing
Why we use these cookies
These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account-related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly.
Statistics, Analytics and Performance
These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.
Marketing These cookies are set by us and our advertising partners to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time and across different websites to predict your preferences and to display more relevant advertisements to you. These cookies also allow a profile to be built about you and your interests and enable personalized ads to be shown to you based on your profile.
When you make a purchase or booking or attempt to make a purchase or booking through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information”. Payment Information is collected by our payment facility and only information relevant to the order is retained on our databases. No specific information about your payment card is retained on our site.
When you provide us with personal information to book an appointment, complete a transaction, place an order, make payment via our payment facility or arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at email@example.com or mailing us at: 237 Finchley Road, London, United Kingdom, NW3 6LS.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders or bookings placed through the Site (including processing your payment information, arranging for shipping, booking your appointment and providing you with invoices and/or order confirmations).
If you purchase a home-kit online, our process of fulfilment requires us capture your Name, E-mail, Contact Number, Product Ordered and Shipping Address to ship out your order. Additionally, we also use your Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Sharing you personal Information.
As we partner with testing laboratories, we clearly state that Personal Information stored by us will be passed to them as part of the fulfilment process when you book an appointment or purchase a product online.
Third-party providers used by us will generally only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
All payment data is stored by Stripe and WordPress OR Sumup for instore purchases. You may find their privacy notice link(s) here:-
Digital Marketing Third Parties may also be used by us including Facebook Ad Network and Google Ads. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
Other situations where we may share your data would include the sale of the business, vendor tendering and use of consultants.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Links to Third Party Sites
Our website may contain links to other external websites and social media platforms. PCR Test are not responsible for the content published or the security of any linked website. The links are provided to enhance your experience or to provide reference and convenience. Any such link does not imply endorsement by us of the website or of any association with the operators of the websites that we may link to.
Use of Content
By accessing our website you agree to accept that all information including any published rates, service descriptions, offers, promotions and other supporting information which may be subject to change and that the information published on our website should only be used for general guidance only and may be subject to variation or change. Please ensure that you clarify all prices, service descriptions, timescales and delivery schedules by checking the description of tests before you purchase and referring to our refund and cancellation and terms and conditions prior to contact with the PCR Test team on firstname.lastname@example.org who are happy to provide full clarification.
You are expressly prohibited from selling or freely distributing any content or information which appears on our website. You are expressly prohibited from amending or modifying any of our content in any way, which includes but is not limited to merging the content with any other material. You are expressly prohibited from using the content for any kind of marketing, including viral or other electronic marketing activity, purpose whatsoever.
Does this website use Google Maps?
How long do we keep your information?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). Due to the type of business we are, offering a health interest, holding a record provides us with a clear view of your history with our treatments and can ensure we are providing you an effective service.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
How long do we keep your information safe?
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.
Do we collect information of minors?
We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at email@example.com.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
When you place an order through the site, we will maintain your order Information for our records unless and until you ask us to delete this information. It is vital for us to hold this information should you require another test so that we can have a better understanding of your previous treatments.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please
contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
PCR Test Ltd
[Re: Privacy Compliance Officer]
237 Finchley Road, London, United Kingdom